Home

Case Studies

Go to LinkedIn

Product Designer • 14+ Years of Experience

Product Designer

Franklin John

I design AI-driven enterprise products. For the past 4 years, I’ve focused on generative AI, GPU orchestration, agentic workflows, and scaling design systems to support complex, multi-team environments. My goal is to turn technical systems into simple, human experiences.

✈️ Outside of work, I travel with my DJI Osmo Pocket, documenting stories and creating short films.

Tools which I use on a daily basis.

Lovable
Build software products, using only a chat interface.
Framer
Framer is where teams design and publish stunning sites.
Figma
Design tool for creating and collaborating
Notion
Wiki, docs and projects management system
Amie
AI Notetaker

Lovable
Build software products, using only a chat interface.
Framer
Framer is where teams design and publish stunning sites.
Figma
Design tool for creating and collaborating
Notion
Wiki, docs and projects management system
Amie
AI Notetaker

Featured Case Studies

Enterprise UX

Redefining CSR Experience

Transforming a decade‑old multi‑window legacy system into a unified, single‑window platform that reduces handling time and cognitive load for Customer Service Representatives.

ROLE

Product Designer

TEAM

3 Designers

Platforms

Web (Desktop)

Timeline

18 months

WORK IMPACT

12% Faster

Reduced Handling Time

94%

Window Consolidation
(16 → 1)

View Project

Read Case Study

View Project

Enterprise DESIGN SYSTEM

The Platform Design System

Establishing a unified design language and token-based foundation for the Platform and internal tools—turning fragmented UI patterns into a scalable, brand-aligned system that bridges design and development.

ROLE

Product Designer

TEAM

Solo Designer & 1 Frontend

Platforms

Web (Desktop)

Timeline

Ongoing (Initiated 2024)

WORK IMPACT

Faster Development Cycles

Shared Storybook library improved handoff and reuse.

Window Consolidation
(16 → 1)

Reduced UI Inconsistencies

Reduced UI
Inconsistencies

Tokenized rules reduced design–dev mismatches.

Window Consolidation
(16 → 1)

View Project

Read Case Study

View Project

View all case studies

Dribbble

Franklin John

Dribbble

Franklin John

Dribbble

Franklin John